{"id":156,"date":"2021-11-25T11:26:38","date_gmt":"2021-11-25T11:26:38","guid":{"rendered":"https:\/\/themes.muffingroup.com\/be\/shopassistant_el\/?p=156"},"modified":"2021-11-25T11:26:38","modified_gmt":"2021-11-25T11:26:38","slug":"o-papel-das-marcas-na-construcao-do-futuro","status":"publish","type":"post","link":"https:\/\/pamboo.com.br\/index.php\/2021\/11\/25\/o-papel-das-marcas-na-construcao-do-futuro\/","title":{"rendered":"O papel das marcas na constru\u00e7\u00e3o do futuro"},"content":{"rendered":"\t\t
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Construindo o futuro com marcas que
fazem <\/span>do mundo um lugar melhor. <\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O papel das marcas na constru\u00e7\u00e3o do futuro<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chegamos a um momento crucial em nossa evolu\u00e7\u00e3o, percebendo a inadequa\u00e7\u00e3o do capitalismo predat\u00f3rio no mundo moderno. Modelos de neg\u00f3cio que priorizam apenas o ganho das empresas, em detrimento de colaboradores, meio ambiente e sociedade, est\u00e3o sendo substitu\u00eddos pelos “Neg\u00f3cios de valor compartilhado”. As marcas desempenham um papel fundamental na constru\u00e7\u00e3o do futuro, liderando a mudan\u00e7a para um mundo mais sustent\u00e1vel, equitativo e respons\u00e1vel.<\/div>

Segundo a Organiza\u00e7\u00e3o das Na\u00e7\u00f5es Unidas (ONU), o relat\u00f3rio “Who Cares Wins<\/a>” (“Ganha quem se importa”) estabeleceu diretrizes ambientais, sociais e de governan\u00e7a para o mercado financeiro em 2004. Esse relat\u00f3rio, elaborado com a participa\u00e7\u00e3o de 20 institui\u00e7\u00f5es financeiras de nove pa\u00edses, deu origem \u00e0 sigla ESG, destacando a import\u00e2ncia de empresas valorizarem princ\u00edpios ambientais, sociais e de governan\u00e7a.<\/p>

Esses princ\u00edpios agregam valor aos neg\u00f3cios e beneficiam a sociedade, sendo cada vez mais relevantes para os investidores. O conceito de ESG, inicialmente presente no mercado financeiro, \u00e9 adotado em diversos setores da economia, impulsionando marcas a incorporarem pr\u00e1ticas sustent\u00e1veis em suas estrat\u00e9gias.<\/p>

Em 2015, a Agenda 2030 da ONU<\/a> e o Acordo de Paris refor\u00e7aram a import\u00e2ncia do ESG, focados nos Objetivos de Desenvolvimento Sustent\u00e1vel (ODS). Esses acordos destacam a necessidade de empresas adotarem a\u00e7\u00f5es respons\u00e1veis e sustent\u00e1veis, contribuindo para um futuro melhor.<\/p>

Assim, as marcas t\u00eam a responsabilidade e a oportunidade de liderar pelo exemplo, educar os consumidores, promover inova\u00e7\u00e3o sustent\u00e1vel, adotar pr\u00e1ticas empresariais \u00e9ticas e transparentes, e investir em solu\u00e7\u00f5es que atendam \u00e0s necessidades das pessoas sem prejudicar o meio ambiente. Ao assumir esse papel na constru\u00e7\u00e3o do futuro, as marcas fortalecem sua reputa\u00e7\u00e3o, conquistam a confian\u00e7a dos consumidores e contribuem para um mundo mais sustent\u00e1vel, inclusivo e respons\u00e1vel.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSaiba mais sobre ODS <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/p>

Quem acende uma vela para todos \u00e9 o primeiro a ser iluminado por ela.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Artigos que podem ser do seu interesse<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let’s talk<\/h2>

Check!<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Espero que sua cabe\u00e7a esteja fervendo de id\u00e9ias e d\u00favidas, vamos conversar?
<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jo\u00e3o Luis<\/b>
CEO
+55 35 998969680<\/a>
contato@agenciapamboo.com.br<\/p>

<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Keep in touch!<\/b><\/h4>

Envie sua mensagem pelo formul\u00e1rio abaixo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Erro:<\/strong> Formul\u00e1rio de contato n\u00e3o encontrado.<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Chegamos a um momento de nossa evolu\u00e7\u00e3o em que percebemos que o capitalismo predat\u00f3rio n\u00e3o faz mais sentido no mundo moderno, modelos de neg\u00f3cio onde s\u00f3 a empresa ganha em detrimento dos seus colaboradores, meio ambiente e sociedade est\u00e3o sendo substitu\u00eddos por modelos chamados de \u201cNeg\u00f3cios de valor compartilhado.\u201d Com a premissa do \u201cGanha-Ganha\u201d onde as empresas mais preocupadas em construir um futuro sustent\u00e1vel para o mundo e seus stakeholders saem ganhando.<\/p>\n","protected":false},"author":1,"featured_media":1234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao"],"yoast_head":"\nO papel das marcas na constru\u00e7\u00e3o do futuro - Pamboo Criativos Design Estrat\u00e9gico<\/title>\n<meta name=\"description\" content=\"O papel das marcas na constru\u00e7\u00e3o do futuro e o poder dos neg\u00f3cios de valor compartilhado. 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